Why flyers
Print cuts through.
74%
of Canadians actively read advertising flyers
Flyers remain one of the most-read advertising formats in Canada. Consumers actively seek them out — and act on them. In grocery, home improvement, and pharmacy, flyers drive store traffic that digital channels consistently struggle to match.
Source: Canada Post research
$7:$1
Average return on direct mail investment
For every dollar invested in direct mail, businesses see an average return of seven dollars. Print advertising delivers measurable, attributable results — especially when paired with a targeted Canada Post Neighbourhood Mail strategy.
Source: Canada Post research
49%
Higher brand recall than digital advertising
Physical mail is processed differently. Flyers are held, kept, and returned to — generating recall that a scrolled-past ad simply cannot produce. The kitchen counter beats the news feed, every time.
Source: Canada Post Connecting for Action study
5×
Higher response rate than email marketing
Direct mail consistently outperforms email on response rates. A physical flyer stays in the conversation longer than anything in an inbox — and converts at a demonstrably higher rate across every retail category.
Source: Direct Marketing Association
